Her Highness Princess Lalla Joumala was appointed as Ambassador of the Kingdom of Morocco to the United States of America by His Majesty the King Mohammed VI in October 2016.

HH Princess Lalla Joumala was previously appointed as Ambassador of the Kingdom of Morocco to the United Kingdom (2009-2016). In this role, Her Highness endeavoured to diversify and strengthen Morocco-UK ties on the political, economic, cultural and security fronts.

Her Highness’s contribution to the advancement of the Moroccan-British relationship preceded her ambassadorial appointment. In February 2003, she founded the Moroccan-British Society (MBS), which she continues to preside over. The MBS is aimed at creating opportunities for social, cultural, educational, business and charitable activities and strengthening the 800 years old relation between Morocco and the UK. In this capacity, Her Highness organised, in 2007, the “SACRED Exhibition of Manuscripts of the Three Religions of The Book”, under the joint Royal patronage of His Majesty King Mohammed VI and His Royal Highness Prince Philip, Duke of Edinburgh with the British Library. She also set up the King Mohammed VI Fellowship on Moroccan and Mediterranean Studies with Oxford University in 2004.

HH Princess Lalla Joumala headed the Delegation of the Kingdom of Morocco to the Special Session on HIV/AIDS at the United Nations in New York in 2001. Previously, her Highness also held an Executive position at Bank Al Maghrib, Morocco’s central bank.

Over the course of her career, HH Princess Lalla Joumala has developed an interest in history and international relations with a focus on inter-faith dialogue and relations between Islam and the West. Her Highness also has a personal interest in music, arts and literature.

HH Princess Lalla Joumala is also highly engaged in charitable activities. Her Highness chairs over the Lalla Hasnaa Orphanage in the city of Casablanca, which shelters an average of 200 abandoned children providing them with education and new foster families when possible.

HH Princess Lalla Joumala obtained a degree in Politics and History from the School of Oriental and African Studies (SOAS) in London. She is fluent in Arabic, English, French and Spanish.

She is married and has one child.