The Tourism industry in Morocco has been steadily growing during the last decades contributing to nearly 18% to GDP. The 2016 Report of the US Department of States ranked Morocco as a low risk destination along the US, Canada and Portugal… According to Trip Advisor report (2015), Marrakech is the first touristic destination in Africa absorbing nearly 70% of total tourists visiting Morocco. American tourists represent 4.5% of Morocco’ tourism receipts and 3% of arrivals. The number of arrivals from the US has been increasing since 2011 to reach 264,057 tourists in 2016.

Located to the north west of the African continent and 15 km from Europe, separated by the straits of Gibraltar, Morocco constitutes a unique cross-roads between Africa, Europe and the Arab world. With a total surface of 710 850 km2, Morocco enjoys coastlines both on the Atlantic Ocean and the Mediterranean Sea.

as a crossroad of civilizations, Morocco is a land where leisure, natural beauty, colors and multiple landscapes are exposed due to a mixture of cultures and architectural marvels. Time-honored traditions recall the splendor of the Kingdom’s imperial cities such as Marrakech, Fez, Meknes and Rabat.

Morocco is also known for the freshness of its palm groves and gardens, the liveliness of its souks and squares, and the richness of its mosques and palaces. Morocco, alone, brings together great wealth and a real cultural diversity.

Morocco’s culture is shaped by its identity and history. In each imperial city, there are places full of memories, a universal heritage. Besides, Morocco’s magnificent museums’ exhibition halls, richly decorated, are true works of art.

Considered at the same time, religious festivals and trade shows, Moussems are held across Morocco throughout the year. The most well-known are those of the Wedding Festival in Imilchil, and the Roses Festival in the famous Valley of Kelaat M'Gouna. For Moroccans, these are opportunities to meet with family and friends, to come together, to trade, to recount and share the year’s important events.

The richness of Moroccan handicrafts is rooted in a tradition that has remained alive, with objects both beautiful and practical for everyday use. This inherited know-how is passed down through the generations with passion and love. The embroidered textiles, ceramics, jewelry, woodcarvings and leather goods are real treasures of Moroccan handicrafts.

As for Moroccan cuisine, it is universally recognized as one of the few cuisines that has preserved its authenticity of dishes and recipes, dating back over 2000 years. Moroccan cuisine is a celebration of components rich in flavors, aromas and colors. Its perfumes and sweet-savory associations are world-renowned.
Morocco provides a limitless range for experimentation for those looking for lively vacations where excitement is guaranteed and strong emotions are widespread.
This exceptional geographical situation, historical and cultural aspects make the Kingdom of Morocco a very attractive destination. Under the guidance of His Majesty King Mohammed VI, the Government has made considerable efforts to improve the tourism infrastructure and promote the sector marketing Morocco as an ideal destination for foreign tourists. Domestic tourism is also being encouraged and promoted.

The Government has underlined tourism as a national economic priority since the signature of the Framework Agreement between the Government and the private sector. This initiative has been strengthened by the signature in 2001, of the implementation of the Framework Agreement, engaging thus the two parties in the implementation of the strategic device of the new tourism policy called “2010 Vision”.

The tourism market has performed powerfully in current years thanks to the national “Vision 2010” Plan and the “Plan Azur” resort development program. The total of foreign tourists visiting Morocco grew from around 3 Million in 2000 to 9.3 Million in 2010.

The history of Morocco is rich, thanks to the influence of several civilizations and cultures. Archaeological diversity, translated throughout the Moroccan territory into monuments, buildings and ruins, is the result of the plurality of these civilizations.

A land of cultural and artistic encounters, Morocco offers its expertise to all kinds of human creation, celebrated through the many festivals dedicated to different modes of expression it hosts.

Festivals in Morocco are among the best and most interesting in the world. Music, movies, popular culture… Morocco’s well known cities offer some unique events, often under the banner of dialogue among the cultures of East and West. A friendly atmosphere prevails during the Gnawa Festival, the World Music Festival, the Festival of Sacred Music, the Timitar Music Festival or the Festival of Mawazine.

Rhythms, songs and dances of the deep Morocco ... One of the many aspects of an ancient oral tradition that has been conserved over time to reflect, faithfully through the ages, the originality and variety of folk arts in the Kingdom...ᅠ A culture constituted of various components combining choreography, melodies and rhythms of yesterday and today.